National World’s website for Manchester has rebranded “with a new purpose and ethos centred on the people of the city” in an attempt to build its own niche in the city.

Manchester World was launched in 2021 as National World created a portfolio of new city websites to go with its legacy titles like the Yorkshire Post and The Scotsman acquired when it bought JPI Media at the start of that year.

The Manchester site, which has a team of six, has now rebranded with the new tagline: “Ordinary Mancs, extraordinary stories” as well as a logo inspired by the city’s bee symbol.